Home Depot v. Toys R US
Jam is obsessed with tools. I've got four brothers and they aren't particularly handy. Neither is my father, although he seems to think that he is. Big D on the other hand is really into fixing things. He and his father built Jam and Mudd's crib and toddler bed by hand. I don't mean that they ordered it out of a catalog and had it assembled, rather, they cut the wood, sanded it, and did a whole bunch of other stuff I'm not entirely certain of, but the finished product is of such high quality and it looks that way too.
Jam is really into helping his daddy around the house. I bought him a set of pretend tools with this own tool box (more on this later). Jam follows Big D around the house and he knows all of the names of the different tools. Perhaps I am feeding this obsession slightly by reading him "Power Tools" and "Hand Tools" before he goes to bed at night. He loves to look at the different hammers and knows the difference between a mallet and a tack, although I certainly don't. Mudd picks up Jam's tools and Jam says (in his supremely cute two speak kinda way) "that's a wrench."
Here's the deal with the tool box: it is a talking tool box and there are different icons on the front and when you press the hammer button, for example, it says something like "this is a hammer, we use it to hammer in nails." This is all fine and good, although the voice is somewhat irritating and slightly loud, but that I could handle. It's the Home Depot icon that kills me. When you press it, it says "welcome to Home Depot where you can find any tool for any project." Talk about blatant marketing to tots. Big D says it's my fault for buying it, not Home Depot's fault for making the toy (spoken like a true Republican). Nonetheless, my kid loves Home Depot now.
Today, Jam went with his grandparents (Big D's parents) on some errands and to the park. They had to go to Home Depot to pick out some fixtures. Big D's mom told me that when they walked into the store, Jam recognized the Home Depot sign and shouted "Depot!" and then proceeded to clap....like a kid in a candy store, or maybe, a kid at Home Depot.

